{"id":3145,"date":"2022-11-06T08:20:20","date_gmt":"2022-11-06T08:20:20","guid":{"rendered":"https:\/\/portalhj.com\/?p=3145"},"modified":"2022-11-06T03:21:47","modified_gmt":"2022-11-06T03:21:47","slug":"e-posta-pazarlamasinin-7-faydasi","status":"publish","type":"post","link":"https:\/\/portalhj.com\/tr\/e-posta-pazarlamasinin-7-faydasi\/","title":{"rendered":"E-posta pazarlamas\u0131: 7 fayda"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3146\" src=\"http:\/\/portalhj.com\/wp-content\/uploads\/2022\/11\/E-mail-mkt.jpg\" alt=\"\" width=\"454\" height=\"302\" srcset=\"https:\/\/portalhj.com\/wp-content\/uploads\/2022\/11\/E-mail-mkt.jpg 454w, https:\/\/portalhj.com\/wp-content\/uploads\/2022\/11\/E-mail-mkt-300x200.jpg 300w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/p>\n<p>Belirli bir markan\u0131n, \u00fcr\u00fcn\u00fcn veya promosyonun reklam\u0131n\u0131 yaparken, pazarlamac\u0131n\u0131n hedef kitleyi \u00e7ekecek bir programa ihtiya\u00e7 duydu\u011fu zamanlar vard\u0131r. Bunu yapman\u0131n en iyi yollar\u0131ndan biri, <strong>eposta pazarlama<\/strong>.<\/p>\n<p>Bir kampanya <strong>eposta pazarlama<\/strong> pazarlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn de\u011ferini planlama, uygulama, \u00f6l\u00e7me ve art\u0131rma s\u00fcrecidir.<\/p>\n<p>Bu aktivite m\u00fc\u015fterilere veya potansiyel m\u00fc\u015fterilere yakla\u015fmay\u0131 ama\u00e7lamaktad\u0131r. Bir pazarlamac\u0131 olarak beklenmedik veya kontrol\u00fcn\u00fcz d\u0131\u015f\u0131nda olan durum ve f\u0131rsatlara uyum sa\u011flayabilmeniz gerekir.<\/p>\n<p>Faydalar\u0131 hakk\u0131nda daha fazla bilgi edinmenize yard\u0131mc\u0131 olmak i\u00e7in <strong>eposta pazarlama, <\/strong>Konuyla ilgili bug\u00fcnk\u00fc yaz\u0131m\u0131z\u0131 haz\u0131rlad\u0131k. Daha fazlas\u0131n\u0131 \u00f6\u011frenmek ister misiniz? \u00d6yleyse \u015fimdi takip edin!<\/p>\n<h2>E-posta pazarlaman\u0131n faydalar\u0131<\/h2>\n<p>Uygulanacak bir kampanyan\u0131n bir\u00e7ok temel amac\u0131 vard\u0131r. AIDA (Dikkat, \u0130lgi, Arzu ve Eylem) hedefine ula\u015fman\u0131n yan\u0131 s\u0131ra, <strong>eposta pazarlama<\/strong> Ayr\u0131ca a\u015fa\u011f\u0131daki gibi ba\u015fka faydalar\u0131 da vard\u0131r:<\/p>\n<h3>Hi\u00e7 de pahal\u0131 de\u011fil<\/h3>\n<p>\u00d6 <strong>eposta pazarlama<\/strong> maliyeti \u00e7ok azd\u0131r. Asl\u0131nda g\u00f6nderim platformlar\u0131na kay\u0131t olmak genellikle \u00fccretsizdir ve belirli \u00f6zelliklerle ilgili masraflar varsa, bunlar asla fahi\u015f olmayacakt\u0131r.<\/p>\n<p>\u00d6zel yaz\u0131l\u0131m, her \u015firketin ihtiya\u00e7lar\u0131na g\u00f6re uyarlanarak \u00e7ok d\u00fc\u015f\u00fck maliyetle t\u00fcm m\u00fc\u015fterilere \u00e7ok say\u0131da haber b\u00fclteni g\u00f6ndermenize olanak tan\u0131r.<\/p>\n<h3>Kullan\u0131m\u0131 kolayd\u0131r ve herkes taraf\u0131ndan eri\u015filebilirdir<\/h3>\n<p>B\u00fclten g\u00f6ndermek ger\u00e7ekten basittir ve bu alanda \u00f6n nitelikli bilgi gerektirmez. E-posta pazarlama kampanyalar\u0131 olu\u015fturmaya ve g\u00f6ndermeye y\u00f6nelik platformlar\u0131n kullan\u0131m\u0131 genellikle sezgiseldir ve i\u00e7erik ve g\u00f6rselleri basit ve h\u0131zl\u0131 bir \u015fekilde ekleme olana\u011f\u0131 sunar.<\/p>\n<h3>Uzay-zaman s\u0131n\u0131r\u0131 yoktur<\/h3>\n<p>B\u00fcltenler okuyuculara g\u00fcn\u00fcn 24 saati nerede olursa olsun ula\u015f\u0131r. Platformlu<strong> eposta pazarlama<\/strong>ile, g\u00f6nderilecek b\u00fcltenleri planlayabilir ve farkl\u0131 al\u0131c\u0131 gruplar\u0131 i\u00e7in farkl\u0131 teslimat s\u00fcreleri se\u00e7ebilirsiniz.<\/p>\n<h3>\u015eirketinizin markas\u0131n\u0131 g\u00fc\u00e7lendirebilirsiniz<\/h3>\n<p>B\u00fclten bo\u015f bir sayfa gibidir: Alan veya uzunluk s\u0131n\u0131rlamas\u0131 olmadan her \u015feyi olu\u015fturabilir ve istedi\u011finiz \u00f6\u011feyi ekleyebilirsiniz.<\/p>\n<p>Bu, \u015firketinizin kimli\u011finin t\u00fcm unsurlar\u0131n\u0131 ekleyerek e-postay\u0131 tamamen \u00f6zelle\u015ftirmenize olanak tan\u0131r. D\u00fczenli olarak b\u00fclten alan al\u0131c\u0131lar\u0131n\u0131z, \u015firketinizin karakteristik \u00f6zelliklerini tan\u0131yabilecek ve onlar\u0131 di\u011ferlerinden ay\u0131rabilecektir.<\/p>\n<h3>Hedef kitlenizi daha iyi tan\u0131man\u0131z\u0131 sa\u011flar<\/h3>\n<p>Her haber b\u00fclteni g\u00f6nderme platformu size al\u0131c\u0131lar\u0131n\u0131z\u0131n davran\u0131\u015flar\u0131n\u0131 izleme f\u0131rsat\u0131 verir: e-posta a\u00e7\u0131lma oranlar\u0131, ba\u011flant\u0131 t\u0131klamalar\u0131, belirli i\u00e7erik ve tasar\u0131mla ilgili tercihler (ve di\u011fer bir\u00e7ok unsur).<\/p>\n<p>Bu g\u00f6stergeler sayesinde al\u0131c\u0131lar\u0131n\u0131z\u0131n neyi be\u011fenip neyi be\u011fenmedi\u011fini anlayabileceksiniz. Bu, farkl\u0131 i\u00e7erik veya tasar\u0131mlara sahip iki e-posta olu\u015fturup bunlar\u0131 okuyucular\u0131n\u0131za g\u00f6nderebilece\u011finiz anlam\u0131na gelir. Monit\u00f6rler sayesinde hangisinin daha ba\u015far\u0131l\u0131 oldu\u011funu tespit edebilirsiniz.<\/p>\n<h3>M\u00fc\u015fterilere gizlice ula\u015f\u0131n<\/h3>\n<p>Bir di\u011fer avantaj\u0131 <strong>eposta pazarlama<\/strong> okuyuculara \u00e7ok gizli bir \u015fekilde ula\u015fmas\u0131d\u0131r. Al\u0131c\u0131n\u0131n i\u015fini s\u0131k s\u0131k kesintiye u\u011fratan bir telefon g\u00f6r\u00fc\u015fmesinin aksine, haber b\u00fclteni okuyucunun zaman\u0131 oldu\u011funda a\u00e7\u0131labilir.<\/p>\n<p>Bu, e-postay\u0131 \u00e7ok etkili k\u0131lar: Al\u0131c\u0131, e-postay\u0131 okumaya zaman ay\u0131r\u0131r ve bilgilerin konuyla ilgili kalmas\u0131n\u0131 isteyip istemedi\u011fine karar verir.<\/p>\n<h3>Multimedya i\u00e7eri\u011fi ekleyebilirsiniz<\/h3>\n<p>Basit e-postalar\u0131n aksine, haber b\u00fclteni bir\u00e7ok ufuk a\u00e7arak yaln\u0131zca g\u00f6rselleri de\u011fil ayn\u0131 zamanda videolar\u0131 ve gif&#039;leri de eklemenize olanak tan\u0131r. Haber b\u00fclteninin potansiyelini d\u00fc\u015f\u00fcn\u00fcn: Tek bir g\u00f6nderiyle bir\u00e7ok bilgi sa\u011flayabilir ve okuyucuya farkl\u0131 duygular aktarabilirsiniz!<\/p>","protected":false},"excerpt":{"rendered":"<p>Ao anunciar uma determinada marca, produto ou promo\u00e7\u00e3o, h\u00e1 momentos em que um profissional de marketing precisa de um programa para atrair o p\u00fablico-alvo. Uma das melhores formas de fazer isso \u00e9 atrav\u00e9s do e-mail marketing. Uma campanha de e-mail marketing \u00e9 um processo de planejamento, implementa\u00e7\u00e3o, medi\u00e7\u00e3o e aumento de algum valor para o [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-3145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dicas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-mail marketing: 7 benef\u00edcios - Portal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portalhj.com\/tr\/e-posta-pazarlamasinin-7-faydasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail marketing: 7 benef\u00edcios - Portal\" \/>\n<meta property=\"og:description\" content=\"Ao anunciar uma determinada marca, produto ou promo\u00e7\u00e3o, h\u00e1 momentos em que um profissional de marketing precisa de um programa para atrair o p\u00fablico-alvo. 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