{"id":3145,"date":"2022-11-06T08:20:20","date_gmt":"2022-11-06T08:20:20","guid":{"rendered":"https:\/\/portalhj.com\/?p=3145"},"modified":"2022-11-06T03:21:47","modified_gmt":"2022-11-06T03:21:47","slug":"e-mailovy-marketing-7-vyhod","status":"publish","type":"post","link":"https:\/\/portalhj.com\/cs\/e-mailovy-marketing-7-vyhod\/","title":{"rendered":"E-mailov\u00fd marketing: 7 v\u00fdhod"},"content":{"rendered":"

\"\"<\/p>\n

P\u0159i propagaci konkr\u00e9tn\u00ed zna\u010dky, produktu nebo propagace nast\u00e1vaj\u00ed situace, kdy obchodn\u00edk pot\u0159ebuje program, aby p\u0159il\u00e1kal c\u00edlov\u00e9 publikum. Jedn\u00edm z nejlep\u0161\u00edch zp\u016fsob\u016f, jak toho dos\u00e1hnout, je p\u0159es emailov\u00fd marketing<\/strong>.<\/p>\n

Kampa\u0148 emailov\u00fd marketing<\/strong> je to proces pl\u00e1nov\u00e1n\u00ed, implementace, m\u011b\u0159en\u00ed a zvy\u0161ov\u00e1n\u00ed ur\u010dit\u00e9 hodnoty produktu, kter\u00fd uv\u00e1d\u00edte na trh.<\/p>\n

Tato \u010dinnost m\u00e1 za c\u00edl oslovit z\u00e1kazn\u00edky nebo potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Jako obchodn\u00edk se mus\u00edte um\u011bt p\u0159izp\u016fsobit situac\u00edm a p\u0159\u00edle\u017eitostem, kter\u00e9 jsou neo\u010dek\u00e1van\u00e9 nebo mimo va\u0161i kontrolu.<\/p>\n

Abychom v\u00e1m pomohli l\u00e9pe porozum\u011bt v\u00fdhod\u00e1m emailov\u00fd marketing, <\/strong>na toto t\u00e9ma jsme p\u0159ipravili dne\u0161n\u00ed \u010dl\u00e1nek. M\u00e1te z\u00e1jem dozv\u011bd\u011bt se v\u00edce? Tak\u017ee sledujte nyn\u00ed!<\/p>\n

V\u00fdhody email marketingu<\/h2>\n

Existuje n\u011bkolik hlavn\u00edch c\u00edl\u016f kampan\u011b, kter\u00e1 m\u00e1 b\u00fdt realizov\u00e1na. Krom\u011b dosa\u017een\u00ed c\u00edle AIDA (Attention, Interest, Desire and Action) a emailov\u00fd marketing<\/strong> M\u00e1 i dal\u0161\u00ed v\u00fdhody, nap\u0159.<\/p>\n

Nen\u00ed to v\u016fbec drah\u00e9<\/h3>\n

\u00d3 emailov\u00fd marketing<\/strong> stoj\u00ed to velmi m\u00e1lo. Ve skute\u010dnosti je registrace na p\u0159epravn\u00edch platform\u00e1ch obecn\u011b zdarma a pokud existuj\u00ed v\u00fddaje souvisej\u00edc\u00ed s ur\u010dit\u00fdmi funkcemi, nebudou nikdy p\u0159emr\u0161t\u011bn\u00e9.<\/p>\n

Dedikovan\u00fd software v\u00e1m umo\u017e\u0148uje zas\u00edlat velk\u00e9 mno\u017estv\u00ed newsletter\u016f v\u0161em z\u00e1kazn\u00edk\u016fm za velmi n\u00edzk\u00e9 n\u00e1klady a p\u0159izp\u016fsobovat se pot\u0159eb\u00e1m ka\u017ed\u00e9 spole\u010dnosti.<\/p>\n

Snadno se pou\u017e\u00edv\u00e1 a je p\u0159\u00edstupn\u00fd v\u0161em<\/h3>\n

Zas\u00edl\u00e1n\u00ed newsletter\u016f je opravdu jednoduch\u00e9 a nevy\u017eaduje p\u0159edem kvalifikovan\u00e9 znalosti v oboru. Platformy pro vytv\u00e1\u0159en\u00ed a odes\u00edl\u00e1n\u00ed e-mailov\u00fdch marketingov\u00fdch kampan\u00ed se obecn\u011b pou\u017e\u00edvaj\u00ed intuitivn\u011b a nab\u00edzej\u00ed mo\u017enost p\u0159id\u00e1vat obsah a obr\u00e1zky jednodu\u0161e a rychle.<\/p>\n

Nem\u00e1 \u017e\u00e1dn\u00e1 \u010dasoprostorov\u00e1 omezen\u00ed<\/h3>\n

Newslettery se ke \u010dten\u00e1\u0159\u016fm dost\u00e1vaj\u00ed 24 hodin denn\u011b, a\u0165 jsou kdekoli. S platformami emailov\u00fd marketing<\/strong>, m\u016f\u017eete napl\u00e1novat zas\u00edl\u00e1n\u00ed newsletter\u016f a zvolit r\u016fzn\u00e9 dodac\u00ed lh\u016fty pro r\u016fzn\u00e9 skupiny p\u0159\u00edjemc\u016f.<\/p>\n

M\u016f\u017eete pos\u00edlit zna\u010dku va\u0161\u00ed spole\u010dnosti<\/h3>\n

Newsletter je jako pr\u00e1zdn\u00fd list pap\u00edru: m\u016f\u017eete vytvo\u0159it cokoli a vlo\u017eit jak\u00fdkoli prvek bez omezen\u00ed prostoru nebo d\u00e9lky.<\/p>\n

To v\u00e1m umo\u017en\u00ed pln\u011b p\u0159izp\u016fsobit e-mail vlo\u017een\u00edm v\u0161ech prvk\u016f identity va\u0161\u00ed spole\u010dnosti. Va\u0161i p\u0159\u00edjemci, kte\u0159\u00ed budou dost\u00e1vat pravideln\u00e9 newslettery, budou schopni rozpoznat charakteristick\u00e9 rysy va\u0161\u00ed spole\u010dnosti a odli\u0161it je od ostatn\u00edch.<\/p>\n

Umo\u017e\u0148uje v\u00e1m l\u00e9pe poznat sv\u00e9 publikum<\/h3>\n

Ka\u017ed\u00e1 platforma pro zas\u00edl\u00e1n\u00ed newsletter\u016f v\u00e1m d\u00e1v\u00e1 mo\u017enost sledovat chov\u00e1n\u00ed va\u0161ich p\u0159\u00edjemc\u016f: sazby za otev\u0159en\u00ed e-mail\u016f, kliknut\u00ed na odkazy, preference souvisej\u00edc\u00ed s ur\u010dit\u00fdm obsahem a designem (a mnoho dal\u0161\u00edch prvk\u016f).<\/p>\n

D\u00edky t\u011bmto indik\u00e1tor\u016fm budete schopni pochopit, co se va\u0161im p\u0159\u00edjemc\u016fm l\u00edb\u00ed a co ne. To znamen\u00e1, \u017ee m\u016f\u017eete vytvo\u0159it dva e-maily s r\u016fzn\u00fdm obsahem nebo designem a odeslat je sv\u00fdm \u010dten\u00e1\u0159\u016fm. D\u00edky monitor\u016fm zjist\u00edte, kter\u00fd byl \u00fasp\u011b\u0161n\u011bj\u0161\u00ed.<\/p>\n

Oslovte z\u00e1kazn\u00edky diskr\u00e9tn\u011b<\/h3>\n

Dal\u0161\u00ed v\u00fdhodou emailov\u00fd marketing<\/strong> je, \u017ee se ke \u010dten\u00e1\u0159\u016fm dost\u00e1v\u00e1 velmi diskr\u00e9tn\u00edm zp\u016fsobem. Na rozd\u00edl od telefonn\u00edho hovoru, kter\u00fd \u010dasto p\u0159eru\u0161uje to, co p\u0159\u00edjemce d\u011bl\u00e1, lze newsletter otev\u0159\u00edt, kdy\u017e m\u00e1 \u010dten\u00e1\u0159 \u010das.<\/p>\n

D\u00edky tomu je e-mail velmi efektivn\u00ed: p\u0159\u00edjemce si ho p\u0159e\u010dte a rozhodne se, zda chce informace ponechat relevantn\u00ed nebo ne.<\/p>\n

M\u016f\u017eete vkl\u00e1dat multimedi\u00e1ln\u00ed obsah<\/h3>\n

Na rozd\u00edl od jednoduch\u00fdch e-mail\u016f v\u00e1m newsletter otev\u00edr\u00e1 mnoho obzor\u016f a umo\u017e\u0148uje vkl\u00e1dat nejen obr\u00e1zky, ale tak\u00e9 videa a gify. P\u0159em\u00fd\u0161lejte o potenci\u00e1lu zpravodaje: pouze jedn\u00edm odesl\u00e1n\u00edm m\u016f\u017eete poskytnout mnoho informac\u00ed a zprost\u0159edkovat \u010dten\u00e1\u0159\u016fm r\u016fzn\u00e9 pocity!<\/p>","protected":false},"excerpt":{"rendered":"

Ao anunciar uma determinada marca, produto ou promo\u00e7\u00e3o, h\u00e1 momentos em que um profissional de marketing precisa de um programa para atrair o p\u00fablico-alvo. Uma das melhores formas de fazer isso \u00e9 atrav\u00e9s do e-mail marketing. Uma campanha de e-mail marketing \u00e9 um processo de planejamento, implementa\u00e7\u00e3o, medi\u00e7\u00e3o e aumento de algum valor para o […]<\/p>\n","protected":false},"author":1,"featured_media":3146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3145","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas"],"_links":{"self":[{"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/posts\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":0,"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/posts\/3145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/media\/3146"}],"wp:attachment":[{"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/categories?post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalhj.com\/cs\/wp-json\/wp\/v2\/tags?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}